how to write copy for a vip day


Riffs on marketing, writing, creativity and life ––

17 Examples of Killer Copywriting.

You’re about to see some examples of copywriting that made my jaw drop –– hopefully they make your’s drop too. If you find that you like this post, you should check out my top-secret copywriting guide that teaches marketers, entrepreneurs and snow cone vendors how to sell like hell with the written word.

1. Basecamp’s Latest Landing Page

There is a lot of magic in Basecamp’s landing page. While the headline is money, what I love most is the email opt-in. What makes this killer copywriting? “Join the 4,088 businesses that signed up last week”, say’s you’re not alone and a lot of people have tried us and like us. “Start a free 30-day trial”, says there’s absolutely no risk in giving us a try.

2. Albert Lasker’s “Drink an Orange” Ad Campaign with Sunkist

While today Sunkist is a mega-brand, there was a period of time where they were growing more oranges than their customers were eating. They actually had to start cutting orange trees down. They ended up hiring an advertising genius named Albert Lasker who introduced American’s to the idea of “orange juice”. He patented an orange juice extractor, sold it for .10 cents a piece and American’s started buying oranges in droves. The campaign name? Drink an Orange. It’s a concept that is anything but new to us today, but back then it made for killer copywriting.

3. Snowbird Ski Resort’s “One Star” Ad Campaign

Last week, I was in Salt Lake City Utah getting my ass kicked on the slopes of Snowbird Ski Resort. While I was there, I fell in love with their billboards. They curated negative reviews and turned them into advertisements. Well played Snowbird. Well played.

4. The Hustle’s Email Opt In Page

I am a little biased here because I have worked with them in the past, but The Hustle does a lot of things from a copy standpoint really well. My personal favorite is their email opt-in page –– “Your smart, good looking friend that sends you an email each morning with all the tech and business new you need to know for the day.” They have expertly created a trusted and personable brand through conversational copy.

5. Miss Clairol’s Hair-coloring

Anytime you are making a change to your body, you want people to notice but not so much that they question whether or not it is fake. You want people to notice the 6-pack. not the liposuction. You want people to notice a thicker head of hair. not that you are using Rogaine. The same can be said for women who are getting their hair colored. Results combined with a secret as to how the customer got the results can make for killer copywriting –– “Does she. or doesn’t she?”

6. Medium’s “Our Story” Page

On Medium’s “Our Story” page, they have taken everything we hate about social platforms, crossed it out in red ink and wrote down everything we would like to see. This is simple yet killer copywriting.

7. Squarespace’s Free Trial Landing Page

Everything about Squarespace is lovely. Everything. Like Basecamp, I really love the email opt-in here. “Start a free trial” says there is no risk for you to try us out. “No credit card required” says it’s not going to be a pain in the ass to sign up.

8. Harry’s Shave Plan Product Copy

Harry’s is revolutionizing the shaving industry as we know it by introducing a completely new idea –– men’s razors delivered right to your door step. Anytime you are introducing a foreign concept to your customers, you need to do a great job of explaining it. One way to do this is through simple and concise copy. Harry’s has killer copywriting because they keep it simple. They don’t get flowerly. They don’t try and impress you. They just attempt to explain what they do in the easiest way possible.

9. RX Bar’s Packaging

Like Harry’s, RXBAR is another company that has reaped the rewards of simple and concise copy. Previously, protein bars have been complex. Half of the ingredients you read on the back of them can’t be pronounced. RXBAR decided to create a bar that was just that. a protein bar. They kept it simple and created killer copywriting to further highly this simplicity. How about that ending line? “No B.S.”

10. Baron Fig’s Our Story Page

Baron Fig is a small online business that sells beautifully crafted notebooks. I appreciate how their story utilizes some humor. “We make tools for thinkers.* *If you have thoughts, you’re a thinker.”

11. J. Peterman’s Sales Copy

If you’ve never head of J. Peterman’s, you should introduce yourself now. Their online store offers an experience like no other. All of their clothes are displayed in the form of vintage drawings versus actual product pictures. Out of the 17 brands I have listed in this article, I think J. Peterman’s does the best job of combining lovely imagery with killer copywriting to pack a pretty punch.

12. Hiut Denim Company’s Slogan

Nothing screams simplicity like Hiut’s slogan –– “Do One Thing Well.” I think this denim brand proves that investing in a timeless and powerful slogan is worth all the money in the world.

13. Lion Matches Vintage Ad

I love everything about this Lion Matches’ vintage advertisement. Through killer copywriting they made a match out to be the most valuable product in the world. Actually, it might be the most valuable product in the world?

14. Universal Barber Shop Street Ad

I couldn’t find the official website of “Universal Barber Shop”, but what a great idea for a street advertisement. Not going to get too far into the weeds here, but this is another example of how humor can sell.

15. The Aubrey Marcus Collection’s Product Copy

Full disclosure. I actually wrote this product copy for the Aubrey Marcus Collection. I’m not going to brag about how great I think it is (although I do think it is great). But, if you are digging it, get in touch with me here. I would be happy to sling some copy for you too.

16. Corvette Anti-Volvo Ad

This is killer copywriting because it is humor that gives way to a realization in the customer.At first glance, you read it and smirk. Then, as the copy sets in you come to the realization that wait. Corvette is right. they don’t write song about Volvos.

17. Cider Jack’s Vintage Ad

This copy makes every copywriting bone in my body shake with delight. It’s punchy. It’s funny. It’s edgy. It’s killer copywriting. When writing copy, never be afraid to get a little edgy. It can sell like hell.

Alright, so that’s all I’ve got for you today. But, don’t be sad. This certainly won’t be the last Killer Copywriting post I wrote. If you want me to let you know next time I put something like this together. join my email list below. Or, if you want me to write copy for you, send me an email right here.

You gotta check this out — Sticky Notes is my email list reserved strictly for entrepreneurs and creatives looking to sell like a Florida Snow Cone Vendor on the hottest day of the year.

Articles. Riffs on marketing, writing, creativity and life –– 17 Examples of Killer Copywriting. You’re about to see some examples of copywriting that made my jaw drop –– hopefully they


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What Can We Do in a Day?

Sounds good, but you’re wondering how much we can get done in a VIP day? You might be surprised at the magic we can make with one full day dedicated to your copy projects. This is a great time to clear your to-do list of lingering tasks, or to make some headway on a big project, such as an upcoming launch. Here are some ideas:

Create New Copy

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Perhaps the copy you’re using just isn’t cutting it for you. Maybe you slapped it together late one night in order to get your website or sales package up. Maybe it’s been working for you, but now you need some changes to reflect your new goals. Or maybe, it’s just not converting at all and you need a total revamp. Don’t worry – I got you!

Brainstorm New Ideas

Copy creation isn’t my only jam. I’ve been in the creative business since my earliest memory. I LOVE brainstorming new, creative ideas, especially for spiritual and heart-centered entrepreneurs. We can put our brains together for your VIP Day and come up with new offers, packages, your own VIP day offers, ebooks or print book ideas, creating a course for residual income, and so much more. If you’re feeling stuck, let’s brainstorm together!

Here are some tasks we may be able to check off on your VIP Day (you pick):

The best part about booking a VIP Day or Half Day with me is that you get a personalized copywriter to work with you 1:1 for ANYTHING you need. Here are some examples of how other clients have used their VIP Days.

Copy Strategy
  • Main Messages
  • Positioning
  • Launch Strategy
  • Funnel Strategy
  • Pricing Strategy
  • Branding
  • Tone of Voice
  • Social Media Content Strategy
  • Create Content Calendars

Funnel Building

  • Landing Pages/ Sales Pages
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How do you know if the VIP Day Rate is right for you? Heart-Centered Copy VIP Days may have been created just for YOU if:

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And if you don’t need a full day (6 hours), you can also choose the Half Day (3 hour) option. Additionally, I offer a 1 hour “POWER HOUR” session at $500.

When you book any of these 3 options, you will get:

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Below you will find my scheduler to get on my calendar. Payment is due upfront so that I can clear my schedule for you. After you book your date and time, you’ll get an email from me to confirm, and then an email for onboarding that will contain a questionnaire to help me gather some preliminary information about our special VIP day together.

If you have additional questions that were not covered yet, feel free to ask them at that time. I want this entire process to be as smooth as possible for you, so don’t be shy. We’re going to be good friends (if we’re not already)!

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VIP Day VIP Day Rate Looking to get on my calendar NOW? Needed a copywriter, like yesterday? Tired of trying to do it all yourself, or just don’t have the time? My VIP Day Rate Plan may