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honduras loto

MODERNIZING AN OLD

Client Loto

Mobile application and website

THE STORY

LOTO is a company that is a subsidiary of the Canadian Bank Note Company. It began operations in Honduras in May 2002, marking a turning point in the history of the Electronic Lottery gaming sector in Honduras. A few years ago, the vast majority of public consumption for this service was limited to clients buying a ticket and waiting for the draws to be announced either on radio or TV. However, recently steps were taken to integrate a segment of the population with a much more complex and demanding consumption profile.

The rise of younger generations turning into LOTO consumers began approximately between 1990 and 2000, precisely at a time when the market underwent an unprecedented transformation brought on by the advent of the Internet and various wireless electronic devices. The fact that these individuals were born and raised immersed in this highly technological environment meant that they had a natural and habitual affinity for these types of media and devices in their daily lives: they use media and technology to communicate, to have fun, to stay informed and to shop.

While companies in Honduras have not always been at the forefront of technological trends, certain sectors of commerce have begun to identify the need to offer a digital experience to their customers, prompting them to advertise their products via websites or mobile applications.

THE CHALLENGE

Particularly in the case of LOTO, the company realized that the traditional means of communication, such as radio and TV, were no longer reaching their clients as efficiently, leading to frustration and stress for consumers who were unable to find out the winning number or any information on new types of draws. This became a pressing motivator for customers to express their frustration on social media, and make calls to the customer service centre to leave complaints. This was directly affecting the trust and formality that had distinguished the famous lottery brand up to that point.

THE SOLUTION

People Connection created a simple, yet very useful application for customers. Using platforms such as SOAP for the exchange of information with the prize centre, the application made it possible to channel all the information on lottery draws in a single place, with functionalities that allowed anyone to navigate comfortably and with the certainty that they were getting the right information in real time.

THE RESULTS

After witnessing the positive impact that the application had on customers in terms of the number of downloads and comments that they shared in various ways, LOTO implemented other digital platform solutions, such as an official website with all the information relating to the draws and an efficient system to monitor and control the billboards, which LOTO employees could set up from their mobile phones via private text messages. The aim of this solution was to automate the process and update winning prize numbers on billboards everywhere, in a more practical and speedy manner.

MODERNIZING AN OLD Client Loto Mobile application and website THE STORY LOTO is a company that is a subsidiary of the Canadian Bank Note Company. It began operations in Honduras in

Lottery Members

Honduras

Loterias Electronicas de Honduras S.A. de C.V.

Bulevar Centroamérica 1/2 cuadra antes del redondel
Juan Pablo Edificio Loto
11101 Tegucigalpa, Honduras

Phone: +504 216 0600
Fax: +504 216 0611
www.loto.hn
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Platinum Contributors

Gold Contributors

Lausanne Office

World Lottery Association
Avenue d’Ouchy 4
CH-1006 Lausanne
Switzerland

Tel +41 21 312 10 57
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Montreal Office

World Lottery Association
c/o Loto-Québec
500 Sherbrooke Street West
Suite 2000
Montréal, Québec H3A 3G6
Canada

Tel +1 514 282 0273
Fax +1 514 873 8999
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Lottery Members Honduras Loterias Electronicas de Honduras S.A. de C.V. Bulevar Centroamérica 1/2 cuadra antes del redondel Juan Pablo Edificio Loto 11101 Tegucigalpa, Honduras