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Limited Release Sweepstakes

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(One entry per person)

Limited Release Sweepstakes

In an effort to equitably distribute the limited availability, high demand products to individual consumers while still offering access to slightly higher availability items, the Alabama ABC has developed a Sweepstakes specific to a location or store. Only one entry allowed per person.

Winning Alabamians of Legal Drinking Age will have the opportunity to attend a Limited Release Event where the ABC will offer the attendee the right to purchase limited quantities of highly allocated releases from multiple suppliers.

100 places in line will be awarded to the sweepstakes winners. Participants will only need to show up the day of the Limited Release to claim their place in line. Visit the Terms and Conditions for full details and instructions.

Sweepstakes registration opens at 8:00 AM on October 5, 2020 and will close at 5:00 PM on October 25, 2020. Drawings will be conducted on October 26, 2020. All participants will be notified of results through email and/or text by October 28, 2020.

View the new times and locations here

Limited Release Sweepstakes

In an effort to equitably distribute the limited availability, high demand products to individual consumers while still offering access to slightly higher availability items, the Alabama ABC has developed a Sweepstakes specific to a location or store. Only one entry allowed per person.

Winning Alabamians of Legal Drinking Age will have the opportunity to attend a Limited Release Event in Montgomery where the ABC will offer the attendee the right to purchase limited quantities of highly allocated releases from multiple suppliers.

100 places in line will be awarded to the sweepstakes winners. Participants will only need to show up the day of the Limited Release to claim their place in line. Visit the Terms and Conditions for full details and instructions.

Sweepstakes registration opens at 8:00 AM on October 5, 2020 and will close at 5:00 PM on October 25, 2020. Drawings will be conducted on October 26, 2020. All participants will be notified of results through email/text by October 28th.

Limited Release Sweepstakes

How will Alabama’s 2020 Limited Release Sweepstakes work?

The Alabama ABC will hold a Sweepstakes to determine the top 100 places in line at a Limited Release event. The event in question will be held at eight ABC Select Spirits Stores. The event will take place on Monday, November 9, 2020. Winners will be assigned a designated time to arrive, register, line up and enter the store based on their awarded position. For a full list of Sweepstake Winners assigned time slots, click here. At the assigned time participants will be able to register on the property. A Sweepstakes Winner’s Registration Tent will be on sight. All participants will be required to pass a temperature check and confirm that they are free of any COVID19 symptoms before they will be allowed to take their place in line. All participants will be required to wear a mask while in the registration line, in the Whiskey Release line and while in the store. The first 25 Sweepstake winners will be allowed to begin registration at 8 AM. No participant will be allowed on the property prior to their assigned time slot. All winners not in checked in and in line at their assigned time, will forfeit their position in line. The Store will open for business at 9:00 AM .

All current residents of Alabama of legal drinking age (21) wishing to enter the Fall 2020 Limited Release Sweepstakes will need to visit our Website and complete the registration form. Your name and address information MUST match your license exactly. Should you win a place in line at our event and the name on your ID does not match the entry exactly, you will forfeit your place in line. All Active military that are stationed in Alabama and can provide proof of residency are welcome to enter as well. The entry website will open at 8:00 AM on October 5, 2020 and will close at 5:00 PM on October 25, 2020. All Limited Release Sweepstakes participants will receive notification and status updates by October 28, 2020. If you are awarded a place in line, the notification will inform you of your time slot and position at that time. Your notification will arrive via email and text.

Winning the Alabama ABC Select Spirits 2020 Limited Release Sweepstakes WILL NOT guarantee any specific product. It WILL guarantee you a position in line at our store on the day of the event. No need to camp out for three days. In fact, No one will be allowed on the property before 8:00 AM on the day of the event. Our Sweepstakes program will randomly select names to secure a position in the line that will form at 9:45 AM (First 25 Sweepstakes Winners) the day of the event. The first name chosen by our random selection Sweepstakes program will be awarded position number 1 in the line at the venue. The second name will be awarded position number 2 and so on until all 100 guaranteed positions are awarded.

At 8:00 AM on November 9, 2020 , the store will welcome any person of legal drinking age (21) that does not have a guaranteed position in line to participate in the walk-up line. A separate Walk-Up Tent will be on each property. The participants in this line will be assigned timed slots in groups of 25. These groups will be allowed on the property at the assigned time and asked to line up. They will enter the store in the order in which they arrived AFTER the Sweepstakes Winners have entered. For a full list of assigned Walk-Up time slots, click here.

A valid Alabama driver’s license that matches the entry EXACTLY must be presented to take the awarded position. Active Duty Military stationed at an Alabama base with proof of residency will also be accepted. Absolutely no substitutes will be allowed. The person standing in line MUST be the person that entered and won the Sweepstakes. The name on the ID and the name on the entry sheet must match exactly. All Sweepstakes Winners and Walk-Up participants NOT present and in line at your assigned time will be disqualified and the line will contract to absorb the missing participant’s locations.

Once inside the venue, the participant will be able to choose no more than 1 bottle from Table 1 (Contains the most highly allocated products), 2 total bottles from Table 2 (Second most allocated products: Must be two different products), and up to 2 bottles of every other product available in the release and in inventory at the selected location upon his or her entry.

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Limited Availability Products

Collectible Bourbon Release: November 10

Due to issues with our current lottery system, we have had to temporarily curtail lotteries. This has enabled us to build sufficient inventory to distribute several lottery products to retail stores. In order to make these products available to our customers, the following products will be available for sale at your local Virginia ABC store on November 10:

  • Elijah Craig 18 Year Bourbon
  • Weller Full Proof Bourbon
  • E.H. Taylor Jr. Barrel Proof Bourbon
  • E.H. Taylor Jr. Single Barrel Bourbon

These products will be available for in-store purchase only (online ordering will not be available). Inventory will appear on the Virginia ABC website beginning on Tuesday, November 10. See below for details regarding this event.

  1. Lottery system: We understand our customers’ overwhelming preference for using our online lottery process to distribute these products, especially in light of the need for social distancing. Unfortunately, our online lottery system is currently unavailable and will remain so for the near future. As we announced several weeks ago, we are in the process of transitioning to a new data center to upgrade our technical capabilities in many areas, including our website. We will offer online lotteries once we are confident that our systems are stable in the new data center and can provide the experience that you expect.
  2. Social distancing: We share our customers’ concerns regarding the need for social distancing and we are working to ensure this event goes forward in the safest manner possible. We are distributing these products across all 389 Virginia ABC stores so as to make them available as widely as possible and to minimize the number of customers waiting in line.
  3. Store inventory: Each store will receive at least 6 bottles, but no more than nine bottles in total, receiving at least one of the four products, but no more than two.
  4. Bottle distribution: Immediately before the store’s opening, store managers will distribute between six and nine numbered tickets (depending on the number of bottles available) to those first six to nine customers in line. Bottles will be distributed on a first come, first served basis by these numbers.
  5. One bottle per customer: Customers will be limited to purchasing one bottle. Should a store receive two products, customers will still be limited to purchasing one bottle.
  6. Licensees: Licensee customers must have one person per licensed establishment waiting in line – each person in line may purchase one bottle only. Customers affiliated with a licensed establishment who also wish to purchase a bottle as an individual must have another representative of the licensed establishment waiting in line in order to purchase on behalf of the licensed establishment.
  7. Being safe: We are asking for our customers’ cooperation to keep themselves and our employees safe. As such, on November 10, if there are more than nine customers in line in front of you, there is no reason to continue to wait in line unless you plan to buy other products (please note however that no other allocated products will be available for sale on November 10). If customers choose to wait outside of a Virginia ABC store, we strongly encourage them to socially distance and wear a mask. A mask will be required to enter the store.
  8. Residency: Finally, we have heard and understand your concerns regarding these products not being limited to purchase only by residents of Virginia. When we run an online lottery, we limit it to Virginia residents to provide a fair chance to our in-state customers and avoid logistical concerns with potential out-of-state winners. However, this is an in-store release, being handled in the same way we distribute our other in-store-only limited availability products, which we do not limit to purchase only by Virginia residents.

As previously announced, we hope to reinstate lotteries by the end of the year and expect these products to return to being distributed via lottery. If there are future retail distributions of lottery products, we will announce the details via the Spirited Virginia e-newsletter, Spirited Virginia social media (Facebook, Instagram) and the ABC website.

Learn more about how Virginia ABC distributes high-demand, low-availability products through online ordering and lotteries.